Sunderland Elite – Watch Personalisation

Dear Customer,

As one of our esteemed clients, it is our pleasure to present you with a range of exceptional customization options, crafted exclusively for our elite orders. These bespoke enhancements are available solely to our distinguished clientele, offering you the opportunity to elevate your timepiece or personalise it in ways as unique as you are.

We invite you to explore the options below and enjoy the freedom of design that has become a hallmark of our maison.

  • Index Markers Upgrade – Black Spinel

    Index Markers Upgrade – Black Spinel

    Transform your timepiece into a statement of distinction with our exclusive Black Spinel Index Marker upgrade. Black spinel, a rare and precious stone, is prized for its intense depth and captivating shine. By setting your index markers with this elegant gem, your watch gains a unique brilliance that catches the light with every movement of your wrist. This upgrade not only enhances the sophistication of your watch but also makes it truly personal — a subtle yet powerful detail that sets your timepiece apart. Whether admired up close or from across the room, the shimmering black spinel index markers speak of refined taste and timeless luxury.

    Mechanism finished in a vivid azure tone

    Mechanism finished in a vivid azure tone

    For the very first time, we introduce an ultra-rare upgrade: a fully blue movement. This extraordinary mechanism, entirely finished in a vivid azure tone, creates a breathtaking contrast with the case and elevates your timepiece into a masterpiece of horological distinction — a spectacle that commands attention at every glance.

    Custom Backcase & Rotor Engraving

    Custom Backcase & Rotor Engraving

    Elevate your timepiece with a personal touch. Today, you can upgrade your watch with a bespoke engraving — available either on the backcase or directly on the rotor inside the movement, beautifully visible through the transparent caseback. Choose from writing or a symbol of your choice: a name, initials, or meaningful date. This detail transforms your watch into a one-of-a-kind piece, carrying your story and identity with timeless elegance forever.

    Engrave Backcase

    Engrave Rotor

    Dedicated Strap Upgrade – Tailored to Your Style

    Dedicated Strap Upgrade – Tailored to Your Style

    Your watch is more than a timepiece — it’s a reflection of who you are. With our dedicated strap upgrade, you can choose the finish that perfectly matches your lifestyle and personality. Carbon Strap: Designed for those who seek a bold, modern edge. The carbon texture adds a powerful, sporty look, making your watch stand out with dynamic character. Rubber Strap with Elegant Stitching: A refined choice for those who prefer sophistication with subtle detail. The stitched effect lends a timeless elegance, elevating your watch to suit both casual and formal settings. Each strap is crafted with precision and comfort in mind, ensuring durability without compromising on style. Whichever you choose, your strap upgrade will complete the story of your timepiece — turning it into something truly yours.

    Exclusive Client Privilege – Limited Opportunity

    Exclusive Client Privilege – Limited Opportunity

    As the proud owner of our Elite Edition timepiece, you now have access to a rare privilege. We are extending to you — and only to you — a one-time, private discount of £500 on our Moment Edition Watch. This offer is never made public and will never be repeated. It is exclusively reserved for our most valued Elite Edition clients. Moment Edition Key Features: Screw-down crown for secure performance Water resistance to 200M / 20ATM Anti-reflective, scratch-resistant sapphire crystal Luminous hands and markers for visibility in all conditions Unidirectional domed sapphire bezel Transparent caseback with custom club rotor Blue strap with stitching detail Striking green bezel Retail Price: £2,024 Your Private Price: £1,524 (Elite clients only) Seize this opportunity to complement your Elite Edition with the Moment Edition — a piece that embodies both rarity and refinement. Once gone, this privilege will not return.

We provide free shipping worldwide.